If you want to do a very quick and simple thing to help make your Facebook page look more like your brand and less like Facebook, you can change your profile picture. I know what you are thinking, but I’ve already added a picture to my page. Did you know you can make it a lot bigger than just what you see in the thumbnail view? You can create a picture that is 200 x 600 pixels. Your image doesn’t have to be the entire 600 pixels high but you will want to be sure you reserve a 150×150 pixel section somewhere for your thumbnail.
If you look at the example I’ve provided on the left, the “B” logo at the top of the image is all that shows for the thumbnail. (See the image on the right for this example.)
The great thing about doing this, when a user visits your page you can use the extra area to show the visitor what your brand is about and make your page look nicer than the standard Facebook design. Let’s be honest, most of us spend a lot of money branding our companies with a website and other graphical information and now you can carry that same theme over to your Facebook page.
If you think about the way people use Facebook, they typically only ever visit your page one time, and hopefully that is to click the “Like” button. Once they’ve done this, they see what you post in their News Feed. By customizing your profile picture, you can encourage people that visit your page to “Like” it and also tell them what type of content you will be posting. You really want people to Like your page that will enjoy and interact with your community. Remember, this is about having conversations with people, not trying to sell them things.
Please contact us if you would like a custom profile picture created for you or have questions, we would be happy to help!